Social Media Marketing Fundamentals

Here are the seven fundamental social media marketing actions that you must take to have a successful program, campaign, and department.

  1. Discover – Where your target market spends their time on the social web.
  2. Clarify – The business objective you would like to accomplish.
  3. Create – Quality content that will be useful and add value to your target market.
  4. Share – This content in a consistent and appropriate manner.
  5. Respond – to those who demonstrate their appreciation for your content.
  6. Measure – Where, When, and How Far your content is shared.
  7. Reflect – On how your content met your target markets needs, as revealed in the Measurements.
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